wildhorn technical skiwear
Bluelab collaborated with Wildhorn to design and develop their Technical Ski Jacket and Ski Pant. Bluelab played a crucial role in defining the product strategy, brand identity, and overall look, feel, and fit of the skiwear. Inspiration and trend boards created by Bluelab defined colors, trims, and materials. Managing prototypes and samples for fit checks, Bluelab made critical adjustments to ensure a comfortable fit in order to reduce returns due to sizing issues. Additionally, Bluelab created detailed techpacks and worked directly with the factory to ensure all products were manufactured to specification and met the highest quality standards.
DEVELOPMENT PROCESS
MARKET/CONSUMER RESEARH :: CONCEPT IDEATION :: TECHNICAL DEVELOPMENT
SAMPLE DEVELOPMENT :: SOURCING :: PRODUCTION
TREND AND INSPIRATION DESIGN STRATEGY
The development of a trend and inspiration board is a critical strategic process that helps define Wildhorn's branding and design strategy. This phase ensures that trends influence the design, as fashion, look, and color are important factors for market acceptance. The creation of inspiration boards plays a vital role in this process, sparking ideas for features, materials, forms, patterns, and other elements. This comprehensive approach leads to a well-thought-out product that resonates with consumers and stands out in the market.