SEAVIEW PALAWAN SNORKEL VEST
Bluelab collaborated with Seaviews to develop the Palawan Snorkel Vest, designed to make snorkeling excursions safer and more enjoyable. The vest easily inflates and features adjustable straps for a custom, comfortable fit. Beyond its standout design, the vest addresses common complaints from snorkelers about poor fit and unappealing appearance in other options. Bluelab sourced the factory, developed samples, and managed the production to ensure the final product met all design requirements and quality standards.
DEVELOPMENT PROCESS
MARKET/CONSUMER RESEARH :: CONCEPT IDEATION :: DEVELOPMENT :: TESTING
SOURCING :: PRODUCTION SUPPORT
DESIGN STRATEGY
Bluelab initiated a Design Strategy to set the design direction and requirements for the snorkel vest. This strategy ensured the design intent resulted in a product that stands out in features, aesthetics, and function. The goal was to develop a snorkel vest that is not only highly functional and visually appealing but also exciting for social media storytelling.
concept and design development
