Bluelab was contracted to assist with the design and development of the Cricut Craft Cutting Machine, a revolutionary product aimed at helping crafters easily cut shapes and artwork for their projects. The Cricut simplified the crafting process with simple, easy-to-use controls.

Bluelab played a key role in the design strategy, developing a cohesive brand aesthetic and identity. They ensured the Cricut's form was both attractive and functional while focusing on usability design to make the machine intuitive and fun to use.

Engaged throughout the full development cycle, Bluelab also contributed to engineering and manufacturing. They spent time in the factory, established QC protocols, and tested the machine to ensure that its functions, form, and operation met the design intent. The result is a cutting-edge tool that enhances the crafting experience